Applied DNA Sciences, A&E Introduce Anti-Counterfeiting Technology for Durable Sewing Threads

STONY BROOK, NY / CHARLOTTE, NC – June 8, 2021 – Applied DNA Sciences, Inc. and American & Efird, (A&E) today announced that A & E’s advanced INTEGRITY ™ identification wire technology is available for its ECO100 recycled sewing thread line. Using CertainT® molecular technology from Applied DNA Sciences, A&E’s introduction of INTEGRITY ™ ECO100, a durable and secure wire, provides an innovative and cost-effective solution for brands to authenticate and validate their products anywhere in the world. supply chain by means of a common component – sewing thread.

A&E’s INTEGRITY ECO100 line of identification yarns are produced with 100% recycled fibers and combine Applied DNA Sciences’ proprietary CertainT platform technology with the Beacon® platform. This innovation can authenticate a brand’s products and components using Beacon technology for rapid optical verification in the field and, if necessary, using a portable qPCR test for forensic analysis of the molecular tag.

Celebrity Australian designer Sara Caverley will use A&E’s INTEGRITY and CertainT-infused ECO100 yarn products in her eponymous shoe brand, CAVERLEY, to ensure the security and authenticity of the supply chain.

Caverley noted: “During my time as a designer, one of the biggest lessons I’ve learned is the importance of supply chain security. It is essential that CAVERLEY products are made with durable components that can be traced throughout their supply chain while ensuring that we deliver the best to our customers. A&E’s recycled ECO100 sewing threads provide tangible proof of the unique leather and luxury trims used in our products.

“Our customers are keenly aware of the negative effects of counterfeit products, from lost sales to the potential loss of brand equity. It’s a real, global threat, ”said Chris Alt, executive vice president, A&E. “Our expansion of INTEGRITY secure wire technology developed with Applied DNA Sciences is a natural progression for us in meeting the needs of our customers and expanding our brand protection solutions. “

“The INTEGRITY thread protects the brand, as well as the supply chains, at a time when safety and sustainability are extremely important. We help ensure that customers can meet their supply chain sustainability and traceability goals, ”said Wayne Buchen, Vice President, Strategic Sales, Applied DNA Sciences.

Posted on June 8, 2021

Source: Applied DNA Sciences


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